Got 'em

Thanks to Sridevi Lakshmanan for posting Elaine Wheery's UI and UX design tips:

1. Present a Single unified voice: (examples- Skype, Apple)
2. Delight users. (I liked her use of the harpsichord vs. cupcake analogy, and the "Totally Cupcake!" expression)
3. Pay attention to how users arrive at a destination
4. Similar things that perform similar actions are grouped together; conversely, different things are separated
5. Maintain consistent metaphors
6. Clear call of action; reduce number of decisions
7. Layout emphasizes hierarchy